Multiple choice

A market is composed of potential customers who have

  1. college educations.

  2. money to spend

  3. homes in the area.
  4. incomes over $20,000
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

A market is defined by individuals or groups who have both the desire and the ability (purchasing power) to buy a product. Money to spend is the fundamental requirement for being a potential customer.

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