Derive a relation between the two passages?

Answer the question based on the following passages.

Passage – 1

            The ongoing conflict between two mega cola companies
            is known to all. All carbonated beverages generally lie under
            the flagship of two champs in this field, Coca Cola Company
            and PepsiCo. The brand conflict has furthered to a great
(5)        extent. The lust to dominate does not extend to supermarkets
            alone. The turmoil extends from control over restaurants
            supply of colas to supplies to big countries. The rivalry is for
            global control.
            This long battle to sweep the global market has lasted for
(10)      decades. It seems as legendary as the conflict of good and
            evil. But the choice depends on consumers’ taste buds.
            The consumer taste criteria adjudge what is ‘good’ and what
            is the ‘evil’.
            Both Coca cola and PepsiCo leave no stone unturned. They
(15)      go to the extent of deterring the rival company on URLs
            and through commercials. Despite all the convulsive
            episodes, and both companies claiming the ball to be in
            their court, the consumer i.e. the jury is still undecided who
            rules the market.

Passage – 2

            The steaming competition is forcing the companies to launch
            new products. The companies are daily remodeling their
            marketing strategy. Through commercials, promotional
            campaigns and consumer benefit schemes they want to
(5)        take the market with a stride but the judgment of the winner
            lies with the rising sales, profits and consumer loyalty. They
            are trying to increase the market share in other beverage
            categories.
            The war to lead the market goes on. Though Pepsi has often
(10)      shown the strategy of developing new products, Coke
            followed the steps and instructed the newly appointed
            marketing executives to pursue the same technique. Pepsi
            had innovative advertising ideas which Coca Cola lacked to
            an extent but both have tried to find and capture any new
(15)      market (foreign) that they could.
            The Coca Cola advertising heads have now tried to capture
            youth’s fancy by using celebrities. While Coca Cola is trying
            to bank on nostalgia with its new ‘Vanilla Coke. (John Travolta
            in pulp fiction at 50’s themed diner), Pepsi is taking over the
(20)      young chasers with Blue Pepsi. Whereas Coke is a leader in
            sodas, Pepsi banks on its snack business. If Pepsi allures the
            new genre, Coke also has a way to go with new consumers in
           its kitty.