Multiple choice

The steaming competition is forcing the companies to

Directions: Read the following passage carefully and answer the given question:

THE COLA WARS
The ongoing conflict between two mega cola companies is known to all. All carbonated beverages generally lie under the flagship of two champs in this field, Coca Cola Company and PepsiCo. The brand conflict has furthered to a great extent. The lust to dominate does not extend to supermarkets alone. The turmoil extends from control over restaurants to supply of colas to big countries. The rivalry is for global control.

This long battle to sweep the global market has lasted for decades. It seems as legendary as the conflict of good and evil. But the choice depends on consumers’ taste buds. The consumer taste criteria adjudge what is ‘good’ and what is the ‘evil’. Both Coca Cola and PepsiCo leave no stone unturned. Despite all the convulsive episodes, and both companies claiming the ball to be in their court, the consumer is still undecided who rules the market.

The steaming competition is forcing the companies to launch new products. The companies are daily remodelling their marketing strategy. Through commercials, promotional campaigns and consumer benefit schemes they want to take the market with a stride but the judgment of the winner lies with the rising sales, profits and consumer loyalty. They are trying to increase the market share in other beverage categories. The war to lead the market goes on. Though Pepsi has often shown the strategy of developing new products, Coke followed the steps and instructed the newly appointed marketing executives to pursue the same technique. Pepsi had innovative advertising ideas, which Coca Cola lacked to an extent but both have tried to find and capture any new market (foreign) that they could. The Coca Cola advertising heads have now tried to capture youth’s fancy by using celebrities. Whereas Coke is a leader in sodas, Pepsi banks on its snack business. If Pepsi allures the new genre, Coke also has a way to go with new consumers in its kitty.

  1. seek customer’s preference

  2. use celebrities

  3. hire new marketing executives

  4. launch new products
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

The passage explicitly states 'The steaming competition is forcing the companies to launch new products.' This is a direct factual retrieval question. The other options (celebrities, marketing executives, customer preference) are mentioned but not as what competition 'forces' them to do.

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