Multiple choice

_____ is a model of customer decision making based on the notion that customers see a retailer or a product as a collection of characteristics.

  1. Consideration set

  2. Habitual decision making

  3. Huff's model

  4. Cumulative attraction

  5. None of these

Reveal answer Fill a bubble to check yourself
E Correct answer
Explanation

The correct right answer is multi-attribute model.