Multiple choice

Demonstration of a product in personal selling refers to

  1. showing the product to the customer in a special way

  2. locating the potential buyers and identification of their needs

  3. explaining the actual use of the product

  4. entertaining of queries
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Demonstration is explaining the actual use of the product. Its purpose is to generate the interest and desire of the customer in the product. For example a salesman of Maharaja Whiteline mixergrinder explains its use and operation to the consumer.

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