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  • UGC NET - Marketing: Segmentation and Targeting
  • A cohort group is defined under which category of demogra...
Multiple choice

A cohort group is defined under which category of demographic segment?

  1. Income

  2. Age and life cycle

  3. Generation

  4. Social group

Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

A cohort group does comprise of an generation segment, hence it is the correct answer.

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