If you are a parent you know how hard it is to refuse repeated requests for an ice cream or a desperately wanted toy. If you are not a parent, I'm sure you remember asking, even begging for a toy, a treat or permission to stay up past your bedtime, until your parents finally gave in. Your customers and prospective customers are similar. They need to be asked repeatedly too. That is the whole game in a nutshell. Create or get a list of people who have demonstrated they are interested in the type of product or service you offer. AND/OR Get a list of people extremely likely to be interested, even if they haven't already proved they are, by buying from you or one of your competitors. Once you have these lists of people contact them with postcards which offer them the benefits of your products and services and keep making them offers until they inquire and/or buy from you and then ask them to buy more on a regular basis. You will have a smile on your face just like the little kid with a belly full of ice cream he/she convinced mom to buy.

Which of the conclusions can best be drawn from the passage?