Multiple choice general knowledge Sar Utha Ke Jiyo.... HDFC Standard Life Icici Lombard Religare LIC Reveal answer Fill a bubble to check yourself A Correct answer Explanation 'Sar Utha Ke Jiyo' (Live with head held high) was a famous tagline used by HDFC Standard Life (now HDFC Life) insurance company. It was part of their brand marketing campaign to promote confidence and financial independence.