Multiple choice

Differentiation, relevance, self esteem and knowledge are four key components of brand equity. Which of the two combine to form the brand strength?

  1. Differentiation and relevance<o:p></o:p>

  2. Esteem and knowledge<o:p></o:p>

  3. Differentiation and esteem<o:p></o:p>

  4. Relevance and knowledge<o:p></o:p>
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Differentiation and relevance combine to form brand strength. Hence, this is the right answer.

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