Multiple choice

Which former advertising personality was named the Undersecretary of State for 'public diplomacy and public affairs' of the US in an exercise to rebrand the US following the September 11 strikes?

  1. Charlotte Beers

  2. Jay Chiat

  3. Martin Sorrell

  4. George Lois

Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Charlotte Beers, a former advertising executive and CEO of Ogilvy & Mather, was appointed by the Bush administration to improve the image of the US abroad after 9/11.