Multiple choice

Retailer is a Part of

  1. Product mix

  2. Price mix and Rebate planning

  3. Place mix

  4. Promotional mix

  5. All of these
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Retailers act as intermediaries in the distribution channel, making them a key component of the 'Place' mix, as they facilitate the availability of the product to the end consumer.

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