Multiple choice

Directions: Four alternatives are given for the underlined idiom/phrase in the sentence. Choose the alternative which best expresses the meaning of the idiom/phrase.

In order to survive in this competitive world and maximise the profitability, a businessman must keep his fingers on the pulse of the market.

  1. to co-operate with associated businessmen

  2. to stay familiar with the most recent happenings

  3. to initiate steps to tackle the problems

  4. to maintain cordial relations with employees and customers
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Explanation for option 1: It means to remain in touch with recent trends or developments. So, this option is incorrect.

Explanation for option 2: For survival in the competitive world, a businessman must be in touch with recent developments coming in the market.

Explanation for option 3: It is an incorrect option.
Explanation for option 4: It means a strategy designed to counter another strategy. It is not conveying the meaning of the idiom.

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