Multiple choice

Perception is everything. So much so that it can make or mar a company entirely. Remember the notorious Home Trade? It had created such a positive image in the public mind. By hiring top celebrities for endorsement, it had created such a beautiful make-believe world in TV commercials that almost no one doubted its intentions of doing something. What was that something was not clear to any one. _____________________. And finally when the myth got busted, everyone ran for cover, including the endorsers.

What is the most critical completion of the passage?

  1. That's why companies have full-fledged departments just to manage how they are perceived by different groups of people inside and outside them.

  2. The moral of the story is: Do something wrong if you want to, but do not get caught.

  3. Even within the corporate world, hardly anybody had any inking of what it was up to.

  4. Such examples are aplenty.

  5. Home Trade was not the only one of its kind.
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

The filler has to be something which links together the previous and the forthcoming thread of thought. This is done very well by option (3).

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