Multiple choice

Transaction Marketing means

  1. Marketing only to strangers

  2. More selling of goods

  3. Doing banking transaction

  4. All of these

  5. None of these

Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Transaction marketing focuses on individual, one-time sales rather than long-term relationships. It involves maximizing sales volume, often targeting new customers (strangers), and focusing on the efficiency of the transaction itself.