Multiple choice

Nescafe' sets an example of which type of defence strategy?

  1. Position defence<o:p></o:p>

  2. Flank defence<o:p></o:p>

  3. Pre emptive defence<o:p></o:p>

  4. Mobile defence<o:p></o:p>

Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Position defence involves development of superior brand power, making other brands almost impregnable. This the strategy that Nescafe' has been involved in.