Multiple choice

In downward communication, which method may be used to prevent distortion of the actual information?

  1. Gossip

  2. Intrapersonal communication

  3. Horizontal communication

  4. Feedbacks

  5. Rhetoric

Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Downward communication approach is used by the top level management to communicate to the lower levels. This is used to implement policies, guidelines, etc. In this type of organisational communication, distortion of the actual information occurs. This could be made effective by feedbacks.