Multiple choice

Which of the following are marketing communication strategies used to communicate with channel intermediaries (e.g., retailers, distributors)?

  1. Pull strategies

  2. Push strategies

  3. Profile strategies

  4. Penetrating strategies
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Push strategies focus on promoting products TO channel intermediaries (retailers, distributors, wholesalers) through trade promotions, incentives, and personal selling. The goal is to 'push' products through the distribution chain toward consumers.

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