Which Indian state's official tourism tagline is “God's own country”?
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Goa
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Uttaranchal
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Kerala
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Jammu and Kashmir
C
Correct answer
Explanation
Kerala officially adopted 'God's Own Country' as its tourism tagline in the 1990s to promote its natural beauty, backwaters, and rich cultural heritage. The campaign was highly successful in positioning Kerala as a premier tourist destination internationally. Goa is known for beaches, Uttaranchal (now Uttarakhand) for temples, and Jammu & Kashmir for valley beauty, but only Kerala uses this specific tagline.