Multiple choice

The punchline “Discover a passion” is associated with

  1. Gold Flake

  2. Four Square

  3. Wills Classic

  4. ITC

Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Wills Classic, a cigarette brand from ITC, used the tagline "Discover a passion" to appeal to adult smokers looking for a premium experience. Gold Flake, Four Square, and ITC (as a parent company) are not the correct association for this specific tagline.