Multiple choice

Who wrote the book “Selling the dream”?

  1. Steve Jobs

  2. Guy Kawasaki

  3. Shiv Khera

  4. Philip Goldberg
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Guy Kawasaki, one of the original Apple employees responsible for marketing the Macintosh, wrote "Selling the Dream" as a guide to evangelizing products and ideas. The book focuses on how to create passion and drive adoption for innovations. Steve Jobs (A) was the Apple CEO, Shiv Khera (C) writes motivational books, and Philip Goldberg (D) is known for spiritual works.

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