Multiple choice

Who coined the statement ‘‘Sell dreams, not products’’?

  1. Joseph Schumpeter

  2. Jacob Viner

  3. Alfred Marshall

  4. Steve Jobs

Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Steve Jobs has given 7 principles largely responsible for success through innovation. These are described in his book, “The Innovation Secrets of Steve Jobs”. Out of these 7 principles, the 4th principle is "Sell dreams, not products".