Multiple choice

Which ad campaign featured the dialogue: Don' t be a Machchar, Taste the Thunder?

  1. Rasna

  2. Thums Up

  3. Bagpiper Club Soda

  4. Coke
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Thums Up's famous 'Don't be a Machchar, Taste the Thunder' campaign was created to position the cola as a strong, masculine alternative after Coca-Cola exited India in 1977. The 'Machchar' (mosquito) metaphor suggested weakness, while 'Thunder' represented power. This campaign helped Thums Up become India's leading cola brand.

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