'Taste The Thunder' is the iconic tagline of Thums Up, the Indian cola brand created in 1977 to fill the gap after Coca-Cola left India. The slogan emphasizes the drink's strong, bold fizz and flavor. Pepsi uses 'The Joy of Pepsi' or 'Yeh Dil Maange More', Exide's tagline is related to batteries, and Jet Airways used 'The Joy of Flying'.