Multiple choice

Which brand has the baseline, 'Land of rising technology'?

  1. Akai

  2. Aiwa

  3. Bossh

  4. Kenwood
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A Correct answer
Explanation

Akai, a Japanese electronics brand, used the tagline 'Land of rising technology' playing on Japan's identity as the 'Land of the Rising Sun'. This positioned Akai as representing cutting-edge Japanese technology. Aiwa, Kenwood, and Bossh are electronics brands but didn't use this specific baseline.

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