Multiple choice

Which company's adline is 'better than the best'?

  1. Aiwa

  2. Sansui

  3. Toshiba

  4. Kenwood
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Sansui, a Japanese consumer electronics brand specializing in audio equipment, used the tagline 'Better than the best' to position their products as superior to competitors. This type of comparative advertising was common in the consumer electronics industry during Sansui's peak market presence.

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