Multiple choice

The ad-line 'Hard to Believe, Easy to Swallow' was introduced by

  1. United Breweries

  2. Mohan Meakin

  3. Seagrams

  4. Guiness plc.

Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

The 'Hard to Believe, Easy to Swallow' slogan was used by Guinness, the Irish stout brand. This clever wordplay played on two meanings: the beer was easy to drink (literally easy to swallow), and the brand's success and quality were hard to believe. It was part of Guinness's memorable advertising campaigns that used humor and wordplay effectively.