The company’s late chief, Robert Goizueta had an unusual way of expressing the sales volume: "A billion hours ago, human life appeared on earth. A billion minutes ago, Christianity emerged. A billion seconds ago, the Beatles changed music. A billion _______ago was yesterday morning," he once said.

Robert Goizueta, the legendary CEO of Coca-Cola, used this powerful analogy to illustrate Coca-Cola's enormous sales volume - over a billion servings daily. The complete quote is: 'A billion Cokes ago was yesterday morning.' Rolex makes watches, not beverages, while 'Burgers' and 'Iota' don't relate to the Coca-Cola company or its products. Goizueta led Coca-Cola from 1981-1997 and revolutionized the company's marketing and global reach.