Multiple choice

'Behthar zindagi, behtar papa. My daddy strongest!' Which of the following products is being advertised?

  1. Colgate toothpaste

  2. Saffola

  3. Dhara cooking oil

  4. Zandu Chyavanprash
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Dhara cooking oil's famous jingle 'Behthar zindagi, behtar papa. My daddy strongest!' featured a child talking about their father's strength tied to the cooking oil. The slogan 'better life, better oil' played on the 'papa' (oil/father) pun. This was one of the most memorable ad campaigns in Indian advertising history.

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