Multiple choice

Which of the following are the written documents, often developed by the Account Manager to provide media planners with a relevant information necessary to select and buy the media appropriate to the campaign?

  1. Account Brief

  2. Media Brief

  3. Creative Brief

  4. Client Brief
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

A Media Brief is the document prepared by Account Managers that translates client and campaign requirements into specific media planning guidance - covering target audience, budget, geographic scope, timing, and communication objectives.

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