Multiple choice

Which of the following is agency personnel, who undertakes research to support a campaign?

  1. Account manager

  2. Research Manager

  3. Media Director

  4. Account planner
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

The account planner is the agency personnel responsible for conducting research to support advertising campaigns. They use consumer insights, market research, and data analysis to inform campaign strategy and creative development. Account managers handle client relationships, research managers may focus on methodology, and media directors handle media planning and buying.

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