Multiple choice

Which of the following refers to advertising agencies that provide their clients with a full range of services, including strategy and planning, designing the advertisements etc.?

  1. New media agencies

  2. Media independents

  3. Full service agencies

  4. Creative hot shops

Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Full service agencies offer end-to-end advertising services including strategic planning, creative development, media planning/buying, and campaign management. Unlike specialized boutiques, they handle everything in-house.