Multiple choice

Diverting is a practice whereby

  1. consumers choose whether or not to make themselves available to media and message information

  2. retailers and wholesalers stock up on a product being offered by a manufacturer at a lower deal or off-invoice price, and resell it to consumers once the marketer's promotional period has ended

  3. a retailer or wholesaler takes advantage of a promotional deal and then sells some of the products purchased at a lower price to a store outside their area, or to a middleman who will resell it to other stores

  4. a company makes a product or delivers a service in response to a particular customer's needs in a cost-effective way

  5. none of the above
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Diverting is a practice whereby a retailer or wholesaler takes advantage of a promotional deal and then sells some of the products purchased at a lower price to a store outside their area, or to a middleman who will resell it to other stores.

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