Brownie Wise was presented to the company's representatives as something of an idealized 1950s woman. The essential liberation of many women through earning their own salary in the context of male-driven post-World War II, pre-feminist culture of the 1950s created many challenges. Her own relationship with the company was in constant flux. Soon the private face and the public one eventually headed towards irreconcilable differences as Wise's success turned her into a celebrity. In 1958 the company forced Wise out. Soon after every reference to her was removed from company literature; it was as if she had never existed. She owned no stock and left with 1 year's salary. Which Company?
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