Multiple choice

Which of the following is NOT and objective of the Pricing?

  1. Target return on investment

  2. Resource mobilization

  3. Survival and stability in the Market

  4. To attract the people irrespective of the profit / loss

Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Pricing objectives include target return on investment, resource mobilization, survival, and market stability. Attracting people irrespective of profit or loss is not a viable pricing objective - businesses must balance customer attraction with financial sustainability to survive long-term.