Multiple choice general knowledge

A computerized program analysis system from Nielsen Media Research that provides telecast information for selected nationally distributed syndicated programs on a market-by-market basis.

  1. Homescan

  2. Cassandra

  3. NPOWER

  4. C2C

Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Cassandra was Nielsen's proprietary system for tracking and analyzing syndicated program performance across different markets. It provided broadcasters and advertisers with detailed viewership data for nationally distributed shows. Homescan is Nielsen's consumer shopping panel, while NPOWER and C2C are different Nielsen measurement products.