Multiple choice

Prospecting in an insurance sale is

  1. gathering the names of people who may be interested in insurance

  2. preparing a list of all the persons in a city

  3. enlisting all the policyholders of a branch office

  4. preparing a list of all the agents in a neighborhood

Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

In insurance sales terminology, prospecting specifically means identifying and gathering potential customers who may be interested in buying insurance. It's the first step in the sales cycle focused on finding leads, not creating exhaustive lists of all people, existing policyholders, or agents.