Multiple choice

………… is using the letter box to tell the right people about the right goods at the right time in the right way.

  1. Sticker Advertising

  2. Direct mail advertising

  3. Posters

  4. Electric Display
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Direct mail advertising literally uses postal mailboxes (letter boxes) to deliver targeted promotional messages to specific consumers. Unlike broadcast media, it allows precise targeting based on demographics, purchase history, or geographic location. The key phrase 'letter box' directly identifies this channel.

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