Multiple choice

Essentials of a good advertising copy

  1. Attracting Attention

  2. Arousing Interest

  3. Understandable

  4. Believable

  5. All of these
Reveal answer Fill a bubble to check yourself
E Correct answer
Explanation

Effective advertising copy must first capture attention in a crowded media environment. It should then generate interest by addressing audience needs, be immediately understandable to avoid confusion, and maintain credibility through truthful claims. All four elements work together to create persuasive communication.

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