Multiple choice

Which is the part of Advertising Programme?

  1. Administrative overhead

  2. Media Cost

  3. Research

  4. All of these

  5. None of these
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

A comprehensive advertising program includes administrative overhead (management costs), media costs (buying ad space/time), and research (market/consumer research). All these components are essential parts of planning and executing advertising.

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