Multiple choice

Match the following List-I (Source of Budget relating to Advertising) List-II (Expenses)

  1. Administrative overhead (a) Salary
  2. Media Cost (b) Radio Charges
  3. Advertising Production Cost (c) Recording Cost
  4. Research (d) Pre-testing
    (e) Competition

    1. (a) 2. (b) 3. (c) 4. (d)
    1. (b) 2. (c) 3. (d) 4. (a)
    1. (c) 2. (a) 3. (b) 4. (d)
    1. (a) 2. (d) 3. (c) 4. (b)
    1. (e) 2. (b) 3. (a) 4. (d)
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Administrative overhead includes salary costs for advertising staff, media cost covers radio charges for airtime, advertising production involves recording costs for creating audio content, and research includes pre-testing to evaluate effectiveness before full campaigns. This correctly maps each budget source to its typical expense category.

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