Multiple choice

A lead means

  1. a prospect who is more likely to avail of the bank's product

  2. a political leader

  3. a religious leader

  4. a bank chairman

  5. none of these
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

A lead in sales and marketing refers to a prospect who has shown higher likelihood or interest in availing a product or service. Leads are more qualified than general prospects - they have moved further along the sales funnel. Lead generation and management are critical processes in banking sales and marketing.

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