Multiple choice

Which of the following is a model that identifies two processes by which communication can lead to persuasion-central and peripheral routes?

  1. Elaboration likelihood Model

  2. Information Processing Model

  3. Innovation Adoption Model

  4. Multiattribute Attitude Model

  5. None of these
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A Correct answer
Explanation

Elaboration likelihood Model is a model that identifies two processes by which communication can lead to persuasion-central and peripheral routes.

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