Multiple choice

A quantity of a product being made available at a lower price is an example of

  1. penetrative price

  2. premium price

  3. niche price

  4. average price

  5. maximum retail price

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A Correct answer
Explanation

Penetration pricing is the practice of offering a low price for a new product or service during its initial offering in order to attract customers away from competitors. So, quantity of a product being made available at a lower price is an example of penetrative price.