Multiple choice

When a market no longer generates new demand for a company's products due to competition, obsolescence, etc., the situation is called

  1. market penetration

  2. marketing mix

  3. market saturation

  4. market innovation

  5. market customisation

Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

When a market no longer generates new demand for a company's products due to competition, obsolescence, etc., the situation is called market saturation.