Multiple choice

Marketing process involves

  1. time utility

  2. place utility

  3. right utility

  4. all of the above
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Marketing creates multiple utilities - time utility (having products available when needed), place utility (available where needed), and possession/right utility (easy transfer of ownership). The marketing process involves creating all these utilities to add value to products and services, making them more desirable to customers.

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