Multiple choice

Subliminal perception

  1. involves the presentation of stimuli, too rapidly or too weakly to be consciously recognized

  2. has not been used by advertisers in an attempt to increase sales

  3. has dramatic effects on a person's emotions

  4. changes an individual's intended behaviour
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Subliminal perception involves presenting stimuli below the threshold of conscious awareness, either too briefly or too weakly to be consciously registered. While advertisers have attempted to use subliminal messaging (making B false), research shows these techniques have minimal, if any, practical effects on behavior or emotions (C and D are overstated).

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