Multiple choice technology security

Which of the following is appropriate for customer emails regarding a limited time promotional offer?

  1. Request that the user authenticate him/herself by replying to the email with their account credentials.

  2. Personalized greeting line

  3. Providing easy access to the customer's account via a “Click Here” style link

  4. Sending the email from a domain set up specifically for the special offer

Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Personalized greeting line (B) is appropriate as it builds trust while maintaining security. Options A (requesting credentials via email reply) and C (click-here links) are phishing red flags. Option D (new domain) can appear suspicious. Personalization without asking for sensitive data is the safe choice.