Multiple choice technology mainframe

What is Co-brand card?

  1. It is the card where the Issuer is tied up with any social service group (some orphanage, old-age home, CRY, etc.,) and for every transaction/s, certain % will be donated to the group.

  2. It is the additional card offered to the relatives of customer card and for every transaction/s, certain points will be awarded.

  3. It is the promotional card offered to a customer with good behavior history

  4. It is the card where the Issuer is tied up with any other branded firms, through which every body get benefitted (ICICI Big Bazaar card, Citibank Indian Oil card, etc.)

Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

A Co-brand card is a credit card issued in partnership between a card issuer and a commercial brand or company (like ICICI Big Bazaar card or Citibank Indian Oil card). These cards offer mutual benefits to both the customer and the partnering brand, often through special discounts, rewards, or exclusive offers. Option A describes affinity cards (charitable partnerships), not co-brand cards. Option B refers to supplementary cards. Option C describes promotional cards, which are different products entirely.