Multiple choice technology packaged enterprise solutions

Which of the following is the primary Customer Data repository?

  1. Data Model

  2. Data Center

  3. Analytical CRM

  4. Collaborative CRM
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A Correct answer
Explanation

In CRM concepts, the Data Model (specifically the transactional database) serves as the primary repository for Customer Data. While Analytical and Collaborative CRM utilize or share customer data for specific channels or analysis, the core transactional data is stored in the Data Model.

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