Multiple choice technology packaged enterprise solutions

CRM is a:

  1. Technology

  2. Business Strategy

  3. Platform/Language

  4. Management Jargon
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

CRM (Customer Relationship Management) is fundamentally a business strategy that focuses on building and managing relationships with customers. While technology platforms enable CRM, the concept itself is a strategic approach to customer interactions, not merely a technology or programming language.

AI explanation

CRM (Customer Relationship Management) is fundamentally a business strategy focused on understanding, acquiring, and retaining customers — the technology (software, platforms) is just the tool that supports and enables that strategy, not the strategy itself. Treating CRM as merely a technology or platform misses that its core purpose is organizational and customer-centric, not technical.

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